ABD slams "inappropriate" crash display

Posted : 10-11-2005

The Association of British Drivers (ABD) road safety group has slammed a display at the recent International Motorcycle Show, which showed the wreckage of a crashed and mangled motorbike, as "utterly inappropriate".

The West Midlands Safety Camera Partnership's stand 'Crash' showed a wrecked Ducati bike along with the injured rider's protective clothing, and used fire and smoke special effects.

"Recreating a motorcycle crash at an event that is, above all, a celebration of motorcycling is both personally and commercially insensitive," said the ABD.

"The ABD is also concerned about the damage a stand like this may do to the motorcycling industry," it added.

Mark McArthur-Christie, ABD's spokesman claimed the stunt was "simple, sensationalist shroud-waving" and questioned the logic of the display.

"How are bikers going to feel who have lost friends in crashes when they see the wreck of a motorcycle, billowing smoke?" he said.

"Of course, the speed camera partnership will say they are simply trying to make an impact, but this goes way beyond that. It’s utterly inappropriate."

The International Motorcycle Show was held at Birmingham's NEC from October 29th to November 6th and featured stands and displays from the world's biggest motorcycling names.


© Adfero Ltd

The views expressed within the article are entirely those of Adfero Ltd and are not those of BDML Connect Ltd