Harley-Davidson's profits roar upwards

Posted : 18-07-2006

Ubiquitous bike maker Harley-Davidson has posted a second quarter profit which has grown by three per cent, fuelled by massive growth in international sales and a new engine.

The iconic company's international sales grew by a vivacious 17.3 per cent.

In its first engine overhaul since 1999, Harley has introduced the Twin Cam 96, which features a nine per cent increase in displacement, 19 per cent more torque and the more traditional throaty grumble associated with the Harley.

The look, sound and feel of a Harley-Davidson starts with the V-Twin engine," said Jim Ziemer, the company's president and CEO.

"We've retuned the mufflers with the new engines," Ziemer said. "It's not noisier, it's a better sound, a more quality sound. You can hear it ... it's a sweet sound."

Perhaps the best known and most widely recognised vehicle in the world, the Harley ceased to be a mere bike a long time ago and became an American icon.

Now to many it's a symbol of freedom, rebellion and the open road.



© Adfero Ltd

The views expressed within the article are entirely those of Adfero Ltd and are not those of BDML Connect Ltd