Pet insurance is a 'growing trend'

Posted : 20-01-2005

The popularity of pet insurance is growing steadily, according to a quirky study.

Pet insurance can save pet owners thousands of pounds in vet's bills, with Saga reporting that it can cost £1,000 to fix a cat's broken leg, and the policies are increasing demand.

An observation of advertising space in the Yellow Pages, found that pet insurance is a new trend increasingly finding itself advertised in the directory, the Scotsman reports.

Richard Duggleby, head of external relations at Yell, the publisher of the Yellow Pages believes that advertising space does reflect trends in society.

"The annual changes in Yellow Pages headings provides us with an interesting insight into the UK's evolving business landscape, driven by consumer demands and trends," said Mr Duggleby.

Although consumers may increasingly be realising the benefits of pet insurance, a recent Saga survey found that only 32 per cent of dog owners and 17 per cent of cat owners have insurance policies for their animals.
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